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Available for product engineering roles

Reza Heidari

Product Engineer & Founder

Full-stack Engineering • Product UX • Payments • Subscriptions • AI-assisted Development • Data Models

Full-stack product engineer and founder with six years shipping web products end to end—from UX and data models to payments and production.

I've built a few products from scratch, including Nexy, a power-bank rental network connecting web software, payments, cloud services and physical kiosks, and an exam-prep platform that grew to 17,000+ users.

I use AI every day for coding, debugging, exploring ideas and prototyping faster, but I still want to understand and own what goes into production.

Outside of work, I enjoy road trips, exploring new places and spending time outdoors, especially when it gets me away from a screen for a while.

Most of my work has been in small teams, so I have had to understand the user problem, shape the UX, design the data model and API, ship the feature, and stay with it when real users find the edge cases. I care about simple flows, clear interfaces and software that remains understandable after the first release.

0+

Years shipping

0

Products in production

0k+

Registered users

Exam prep • Subscriptions • AI

Work History

Career Timeline

2020 — Present

Founder & Product Engineer

BetterPro Solutions Inc. / Entertec Innovations Inc.•North Vancouver, BC

Build and operate customer-facing products and internal tools from early workflow through production—UI, APIs, data models, payments, analytics, deployment and support.

Responsibilities & key contributions

  • Work directly with users, operators and partners to turn unclear requests into smaller shippable releases, then refine from real usage.
  • Maintain long-lived products as schemas and workflows evolve; debug across browser, application, database, payment, network and embedded-device layers.
  • Use AI tools for research and implementation speed while owning the architecture, reviewing generated code and testing edge cases.
  • Projects included in five years of Canadian SR&ED claims.
Skills & Depth

Core Expertise

Core expertise

TypeScript & React94%
Product engineering92%
API & data modeling88%
Payments & subscriptions84%

Tools & tech

Next.js90%
Node.js88%
PostgreSQL82%
Supabase80%

Delivery & AI

AI coding tools92%
Vercel & CI/CD84%
Docker & AWS76%
Playwright74%

Product sense

UX & prototyping86%
Auth & accounts84%
Analytics80%
Embedded integrations78%
My Toolkit

Design & Engineering Tools

TypeScriptReactNext.jsNode.jsPostgreSQLSupabaseFirestoreRedisTailwindStripeWebSocketsDockerVercelAWSPlaywrightCursorClaudeOpenAI
Communication

Languages

  • PersianNative
  • EnglishProfessional
Education

BCIT

Bachelor’s degree in Engineering

Marketing coursework

Interested in working together?

Open to product engineering roles, collaborations, and conversations about shipping real software.