Reza Heidari

I build products that people actually use.

Full-stack product engineer and founder with six years shipping web products end to end—from UX and data models to payments and production.

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Product Engineer · North Vancouver, BC

Selected work

Products I've built and operated.

01
CELPIP Practice Test
Learning · Subscriptions · AI
Online exam-preparation platform grown to 17,000+ registered users and about CAD $10K in monthly revenue. Exam flows, AI-assisted evaluation, subscriptions, checkout, accounts, admin tools, analytics and mobile experiences.
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02
Nexy
Devices · Payments · Operations
Software for a power-bank rental network in transit and retail locations. Connected customer flows to Stripe, cloud APIs and embedded controllers through WebSockets, TCP and serial communication.
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03
Critifan
Social · Discovery · Data
Factor-based ratings, social features, feeds, content ingestion, admin tools and recommendation experiments around connected user and content data.
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04
Malik Flowers
E-commerce · Local delivery
Responsive storefront with custom-order flows, product discovery, checkout, subscriptions and local-delivery logic—refined from real orders.
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About

Product sense with production ownership.

I've built a few products from scratch, including Nexy, a power-bank rental network connecting web software, payments, cloud services and physical kiosks, and an exam-prep platform that grew to 17,000+ users.

I use AI every day for coding, debugging, exploring ideas and prototyping faster, but I still want to understand and own what goes into production.

Outside of work, I enjoy road trips, exploring new places and spending time outdoors, especially when it gets me away from a screen for a while.

Most of my work has been in small teams, so I have had to understand the user problem, shape the UX, design the data model and API, ship the feature, and stay with it when real users find the edge cases. I care about simple flows, clear interfaces and software that remains understandable after the first release.

Experience

Founder & product engineer since 2020.

Founder & Product Engineer

BetterPro Solutions Inc. / Entertec Innovations Inc.

2020–Present · North Vancouver, BC

Build and operate customer-facing products and internal tools from early workflow through production—UI, APIs, data models, payments, analytics, deployment and support.
Work directly with users, operators and partners to turn unclear requests into smaller shippable releases, then refine from real usage.
Maintain long-lived products as schemas and workflows evolve; debug across browser, application, database, payment, network and embedded-device layers.
Use AI tools for research and implementation speed while owning the architecture, reviewing generated code and testing edge cases. Projects included in five years of Canadian SR&ED claims.

Education

Bachelor’s degree in Engineering

BCIT

Marketing coursework

Languages

PersianNative
EnglishProfessional

Skills

Engineering

TypeScript · React · Next.js · Node.js · REST APIs · WebSockets · Firestore · PostgreSQL · Supabase · Redis

Product & systems

Tailwind · Responsive UX · Prototyping · Analytics · Payments · Subscriptions · Auth · Embedded integrations

Delivery & AI

CI/CD · Docker · Vercel · AWS · Playwright · Cursor · Claude · OpenAI

Contact

Let's build something clear.

Open to product engineering roles, collaborations, and conversations about shipping real software.

rezaheidari@gmail.com LinkedIn

I build products that people actually use.

Products I've built and operated.

CELPIP Practice Test

Nexy

Critifan

Malik Flowers

Product sense with production ownership.

Founder & product engineer since 2020.

Let's build something clear.