Reza Heidari

Product Engineer & Founder

Full-stack Engineering • Product UX • Payments • Subscriptions • AI-assisted Development • Data Models

Email:: rezaheidari@gmail.com
LinkedIn:: linkedin.com/in/rezaheidari
Location:: North Vancouver, BC

Profile

Full-stack product engineer and founder with six years shipping web products end to end—from UX and data models to payments and production. Most of my work has been in small teams, so I have had to understand the user problem, shape the UX, design the data model and API, ship the feature, and stay with it when real users find the edge cases. I care about simple flows, clear interfaces and software that remains understandable after the first release.

Experience

Founder & Product Engineer

2020 — Present

BetterPro Solutions Inc. / Entertec Innovations Inc. · North Vancouver, BC

Build and operate customer-facing products and internal tools from early workflow through production—UI, APIs, data models, payments, analytics, deployment and support.

Work directly with users, operators and partners to turn unclear requests into smaller shippable releases, then refine from real usage.
Maintain long-lived products as schemas and workflows evolve; debug across browser, application, database, payment, network and embedded-device layers.
Use AI tools for research and implementation speed while owning the architecture, reviewing generated code and testing edge cases.
Projects included in five years of Canadian SR&ED claims.

Selected products

CELPIP Practice Test · Learning · Subscriptions · AI
Online exam-preparation platform grown to 17,000+ registered users and about CAD $10K in monthly revenue. Exam flows, AI-assisted evaluation, subscriptions, checkout, accounts, admin tools, analytics and mobile experiences.
Nexy · Devices · Payments · Operations
Software for a power-bank rental network in transit and retail locations. Connected customer flows to Stripe, cloud APIs and embedded controllers through WebSockets, TCP and serial communication.
Critifan · Social · Discovery · Data
Factor-based ratings, social features, feeds, content ingestion, admin tools and recommendation experiments around connected user and content data.
Malik Flowers · E-commerce · Local delivery
Responsive storefront with custom-order flows, product discovery, checkout, subscriptions and local-delivery logic—refined from real orders.
fandi.date · Trivia · Daily quiz · Leaderboard
Daily celebrity trivia. Five questions, speed bonuses, streaks, and a leaderboard for people who actually know their favorites.

Tools

TypeScript, React, Next.js, Node.js, PostgreSQL, Supabase, Firestore, Redis, Tailwind, Stripe, WebSockets, Docker, Vercel, AWS, Playwright, Cursor, Claude, OpenAI

Education & languages

Bachelor’s degree in Engineering

BCIT · Marketing coursework

Persian (Native) · English (Professional)

Reza Heidari • Product Engineer • 2026